Traditional Energy Delivery Process Is Shaking.
Digital technology, consumer awareness, and the declining cost of sustainable energy are threatening the 100-year-old utility business model. Consumers and communities are starting to go off the grid and harvest solar energy.
Problem Statement
How to deliver sustainable energy with the latest innovations in utilities?
Out company aims to support future business opportunities for multiple energy related industries, and turn this threat into new opportunities with innovative energy services for the “Digital Prosumer”
The Process
Go broad, study the market, understand the user, and design the solution
Immersion
Market Research
Interviews
8 Prosumers 6 Business Experts 1 Utility Expert
Role Understanding
Building empathy with a user by understanding their core responsibilities, pain points, and needs.
Role Understanding
Create an end-to-end process that involves several parties including prosumers, utilities, automotive, and 3rd party services.
Generate New Ideas
Pick “crazy” ideas, shortly describe them textually as well as visually and share them with the others
Personas
5 key roles identified involving general customer and utility companies
User Stories
Design Iterations
Design supporting screens to validate user stories
Final Deliverable
Concept videos for customer presentation and customer validation
